Headline News

AMEX at the General Session

David A. Holzer, Director, Meetings & Events Industry Development at American Express is set to provide opening comments and introduction for LinkedIn Co-founder, Allen Blue, at the General Session at Event Technology Expo. "American Express is proud to sponsor HSMAI's Affordable Meetings National & Eventechnology Expo educational program. We hope you'll join us to network with your colleagues and get up to speed on all the latest initiatives in the industry, which will include a great opening general session with Allen Blue, VP Product Strategy and Co-Founder of LinkedIn," stated Holze.

PR Newswire to Present at ETE

The producers of Event Technology Expo are pleased to announce an important addition to the roster of benefits-oriented sessions that comprise the ETE conference program. Susan McPherson, Vice President, Global Tradeshow Services, PR Newswire will present "Leveraging PR to Maximize Integrated Marketing" on Thursday, Sept. 11th.

(Click for Program.)

Allen Blue, LinkedIn Co-Founder and Vice President, Product Strategy will Present the Opening Day General Session at Event Technology Expo

LinkedIn is nationally recognized as one of the leaders and premier innovators of online social networking and Web 2.O initiatives and services geared specifically for business professionals. Mr. Blue's insight, opinions, projections, and most certainly, LinkedIn's future plans…both general and events oriented… will create a "must attend" session offering true benefit for the entire events community. The producers of ETE are delighted to offer this program. (Release)

Conference Program Features Industry Leaders Addressing Vital Issues
The initial schedule of conference sessions for Event Technology Expo has been announced. An exceptional roster of speakers from around the nation is set to address the tech related topics most frequently mentioned by organizers and planners as being vital to the production, promotion, and enhancement of their meetings, exhibitions, conferences
and events. A key theme throughout the entire program will be the examination of these technologies set against the background of identification of benefits and resulting ROI. In keeping with the mandate of ETE, the depth and scope of the program, combined with the multi day - multi track schedule is designed to allow attendees to visit as many sessions and topics of interest as possible. (Click for Program.)

SISO to hold its "DC Caucus" at Event Technology Expo

SISO, the Society of Independent Show Organizers, has joined ETE as a "Strategic Sponsor" and will be holding SISO's "DC Caucus" during ETE. This program is designed to bring together the leaders from the association and private show organizer communities, and will further enhance the quantity, diversity and decision-making power of the ETE audience.SISO is excited about organizing sessions that bring together association leaders and independent event organizers for an exchange of ideas, best practices, and possible opportunities. An added bonus is the concurrent Event Technology Expo and Conference, where our members can discover technology based solutions," stated Mary Beth Rebedeau, Executive Director, the Society of Independent Show Organizers

Freeman to host Cyber Cafe at the Event Technology Expo

Freeman, a leading provider of integrated services for face-to-face marketing events including expositions, conventions, corporate events, and exhibits will host "Freeman's Cyber Café" at ETE. There, they will be unveiling some exciting new products and programs, while also offering all show participants the opportunity to catch-up on their emails without having to leave the show floor.  Carrie Freeman Parsons, Chief Marketing Officer, Freeman stated:“We are excited about participating in the Event Technology Expo, since we know that new technology can, and will, make the industry stronger and more nimble in producing today’s face-to-face marketing events. Freeman will be providing a full-service cyber-café for attendees coming to the Expo, and we will be introducing new technology that will enhance our customers’ experience with Freeman.”

a2z Inc. has joined as an Industry Partner

a2z Inc. is a leading provider of web-based software solutions and services for managing and marketing trade shows, expositions and conferences. They have joined ETE as an Industry Partner and will provide social networking features, and other programs at the show.

Trade Show Executive Magazine Named Official Trade Show Publication for Event Technology Expo

Trade Show Executive Magazine, a leading voice and resource for all events professionals, has joined the show as the Official Trade Sshow Publication of ETE. They will be providing key coverage and insight about ETE, and event technology in general in the months leading up to the show. ETE currently features an extensive roster of more than two dozen major media and association supporters of the show.

Edelman Public Relations retained to provide media services for ETE

Nationally recognized PR firm Edelman, PRWeek's Large Agency of the Year, has been retained to provide media services for ETE. Their expertise and extensive media relationships will ensure exceptional coverage of ETE in both the industry press and with the general business media.

ETE Management Prepares Innovative Buyer-Outreach Programs

Since ETE is structured as a business oriented tradeshow, show management is eager to help all exhibitors with all PR, promo, and buyer-outreach programs. GLM/a dmg world media business, HSMAI, and Alliance Strategies are unveiling features to allow exhibitors to take maximum advantage of ETE. And, as a full two-day event in Washington, D.C., which boasts the nation's largest concentration of tradeshow, convention, and meeting organizers within a 200 mile radius, there's a great deal to take advantage of. Of equal importance, the exposition, conference, and special events at ETE are free to all qualified event professionals. That means that all professionals, including those that exhibitors specifically invite to the show, will be able to register and attend with ease. Management will be assisting all exhibitors and sponsors with their personalized invitations to the wealth of association and independent tradeshow, convention and events organizers in DC, and throughout the US. They'll also offer pre-register programs for firm wishing to handle their own RSVP's.

Enthusiastic Response to ETE Announcement

Following the release of the official show prospectus a few weeks ago, firms such as Certain Registration, Passkey, Ungerboeck Systems International, Cvent, Inc., a2z Inc., Sonic Foundry, Event Ready, Exgenex, Inc., NxtBook Media, Experient, WingateWeb, OmniPress, Worktopia and Listenation have reserved exhibit space